The Elusive Fan: Reinventing Sports in a Crowded Marketplace / Edition 1 2012 Garden State Children's Book Awards->Children's Fiction and even heal pets

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502 Product dimensions: 6

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The Elusive Fan: Reinventing Sports in a Crowded Marketplace / Edition 1 2012 Garden State Children's Book Awards->Children's Fiction and even heal petsISBN 13: 9780071454094 Publisher: McGraw Hill LLC Publication date: 06 23 2006 Pages: 368 Sales rank: 303,815 Product dimensions: 6. 20(w) x 8. 90(h) x 1. 30(d) Sports are a multibillion dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan. Today's sports fans are bombarded by choices. Traditional sports, such as