A Theory of Individual Behavior License:perpetual antennas and propagation)

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* Includes a full-color insert with figures that illustrate key concepts discussed in the text

or how to maintain your teaching and research involvement while still paying the rent

cleaner and efficient technologies (process integration)

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A Theory of Individual Behavior License:perpetual antennas and propagation)A Theory of Individual Behavior dispels the notion that individuals act as rational agents and strives to capture idiosyncratic humanness through rigorous mathematics. Wichers describes a version of economic behavior that is more comprehensive and satisfying than neoclassical models yet still consistent with the usual aggregated concepts that form the basis of applied microeconomics. Written in an accessible and convincing style, A Theory of