The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do About It Los Angeles Times Best Fiction of 2017 and Maggie Nelson

and Maggie Nelson

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The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do About It Los Angeles Times Best Fiction of 2017 and Maggie NelsonISBN 13: 9781637745038 Publisher: BenBella Books, Inc. Publication date: 03 19 2024 Pages: 256 Sales rank: 961,411 Product dimensions: 6. 30(w) x 9. 31(h) x 1. 00(d) From two of the worlds leading experts on branding, brand benefits, and positioning, this strategic guide reveals how focusing on brand benefits can transform organizations and help them win in the marketplace. Todays customers think less about products and more about brands, no matter