Comparative Analysis of Department Stores and Shopping Centers in Germany and Spain Rutilius Taurus Aemilianus résumé: Le parrainage fait partie

résumé: Le parrainage fait partie des instruments de communication dans le domaine du marketing

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It serves as a symbol of identification

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Comparative Analysis of Department Stores and Shopping Centers in Germany and Spain Rutilius Taurus Aemilianus résumé: Le parrainage fait partieInhaltsangabe: Abstract: Why are traditional German department stores close to bankruptcy in a time when so many new shopping centers with a similar offering of goods are being built? Is this phenomenon just a problem of German companies or do other countries have the same situation? For comparison, the situations in different countries, Germany and Spain are picked. Most of the literature in the field of retail management is written about US American